Definition
Color influences mood, attention, and physiological arousal, though popular claims often exceed the actual evidence. Effects are context- and culture-dependent.
Why it matters
Balanced framing helps consumers avoid design mysticism while honoring real effects.
The Science
Some color effects are consistent (calming greens/blues, alerting reds), but many popular claims (specific colors "healing" specific things) exceed the evidence.
The NSI Perspective
NSI treats color as one modest lever among many.
Clinical Implications
Design decisions can incorporate color thoughtfully without treating it as therapy.
Practical Application
Colors that feel good to you probably do you some good. Do not overpay for the theory.
References
- 1.Elliot AJ, Maier MA. Color psychology: effects of perceiving color on psychological functioning in humans. Annu Rev Psychol. 2014;65:95–120.